Product Explainer

Most product explainers fail for the same reason: they show the product without ever answering why a viewer should keep watching. The scene has to earn its place - a bottle sitting on wet stone under hard light isn't decoration, it's the shot that has to make the product look like something worth wanting before a single word of copy runs.

The script comes first. What the product actually does, in plain language, gets locked before any visual is planned - so the video is built to explain, not to fill time with movement.

What ships with it

• Script written around what the product does, not generic feature-listing
• Custom scene direction - no stock animation templates
• A full storyboard for approval before production starts
• On Standard: hero shots at max quality and 3 vertical cuts, useful for running the same explainer as a paid social ad

Script first, visuals second

Same process as every FromDemo project: a discovery call to define the product story and visual style, a 50% deposit alongside script and storyboard approval, production, then edit and grade before delivery. For a 30-60 second explainer the Basic package covers it end to end; a longer or multi-scene explainer usually calls for Standard.

Where FromDemo slows down

Not a repurposed template with your product logo dropped in, and not a video that makes a medical or financial outcome claim without that wording being reviewed first - that's one of the two categories FromDemo handles carefully rather than skipping past.