Launch Teaser
30 to 60 seconds, built around exactly one hook - for a crowdfunding page, a product drop, or the first thing people see when a brand launches.
A teaser has one job, and it isn't to explain everything - it's to make thirty seconds worth stopping for. A single spotlight cutting through darkness holds attention longer than a full walkthrough of features would, because it withholds instead of explaining.
That's the brief for every teaser: pick the one idea that makes someone want to know more, and build the whole thirty to sixty seconds around it instead of trying to cover the full product story.
What you get
- A single-hook concept, not a compressed version of a longer video
- Full script and storyboard for approval before production
- One revision round on the Basic package
- Delivered as a standalone social-first cut, ready for a launch-day post
Why Basic usually covers it
Because a teaser is short, the Basic package usually covers it end to end - a discovery call to pin down the one hook, script and storyboard approval against the 50% deposit, then production and delivery inside 5 to 10 business days. If the teaser needs to carry more visual complexity or match a longer campaign's art direction, Standard or Premium apply the same way they would to any other format.
Not a shrunk-down video
Not a shortened cut of a video that doesn't exist yet - the teaser is planned as its own piece from the start. And like every FromDemo deliverable, it won't use a third-party logo or brand mark without an explicit license, or political content.
Got a launch date and one idea worth building around?
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